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Microsoft Launches its Cheapest Phone Ever


Microsoft is still struggling to become an important player on the smartphones market. The completion on this market is without a doubt spectacular. There are numerous devices that customers could opt for, from high end devices produced by Apple and Samsung, to the low cost smartphones that anyone can afford.

Well, the leader on the smartphones market is considered to be Apple, which has had a spectacular year in 2016. The famous company has managed to make its iPhone 6 and iPhone 6S a huge success on the market, drawing an impressive number of customers.

Having under consideration the huge success of the iPhone, many companies have suffered losses in market share, including Samsung. Well, in this context, it seems that Microsoft has decided to release a cheap phone that could gain some interest on the market.

So, Microsoft has actually launched the cheapest Windows 10 phone on the market. The new smartphone, Lumia 550, costs $139. Furthermore, Microsoft has decided to focus its attention on the market in Europe first, the popular tech company revealing that the Lumia 550 was first released here, while the device will be coming to other regions in the following weeks.

The new device has a specific customer target. It actually was designed for users who are willing to use a smartphone that is running Windows 10 Mobile and which is available at an affordable price. The release of such a product is not shocking at all having under consideration that Microsoft has recently released the higher-end Lumia 950 and Lumia 950 XL.

So, the new Lumia 550 has already hit the European market, becoming available in sale. The device comes with 4G and a 4.7-inch display. It also features a HD display at 1,280 X 720 pixels and 315 pixels per inch. The device comes with a camera at 5 megapixel and a front camera at 2 megapixel. Inside, the device comes with an 11GHz Qualcomm Snapdragon 210 processor. It also features 1GB RAM and 8GB internal storage.

However, it is important to mention that the Lumia 550 also comes with a MicroSD slot, meaning that it supports up to 200GB additional storage for users willing to enhance that. Another interesting fact about this new device is that it features a 2,100Ah battery, which can be replaced. The device also comes with Glance screen.

When it comes to color options, there is not much to pick from, as the device is available in matte black and glossy white. Of course, the high premium features that can be found on the company's higher end devices are missing from this product.

What is interesting to find out is if this device will be able to enhance Microsoft's market share. The market share of the Windows Phone worldwide is currently estimated to be at only 2.2 percent.

Microsoft surely hopes that this new device will give it a boost, but analysts seem to be quite skeptical about this. Some have claimed that the budget Windows Phone will be an interest acquisition, but not the success that Microsoft is aiming for.
Microsoft Launches its Cheapest Phone Ever Reviewed by John Colston on 1:00 PM Rating: 5
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