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Burberry to Gain Early Access to Apple's iPhone 5s for runway show in London

Reports reveal that Apple might have signed a marketing collaboration with Burberry. It seems that the company will gain early access to Apple’s iPhone 5s for its runway show that will soon take place in London.

iPhone 5s might be used to take photos and video of the Spring Summer 2014 fashion collection that will be presented next week.

The partnership between Apple and Burberry was actually announced on Thursday. Apple was the one to make the official announcement, the company revealing that the new iPhone 5s will be exclusively used to capture the runway show.

iPhone 5s show in London
The iSight camera of the new device seems to be so great that it will actually capture all the details of the show, including behind the scenes footage, as well as preparations for the event.

 Greg Joswiak, the vice president of iPhone & iOS Product Marketing at Apple, claimed that the company is very happy to bring its device back to this fashion show.

He claimed that the iPhone has always had the most popular camera in the world and bringing pictures for this exquisite company at a fashion event is a great experience for Apple.

Not only Apple seems to be quite pleased with this new collaboration, but Burberry’s CEP Christopher Baily also seems to be excited.

Baily claimed that Burberry and Apple actually have a mutual passion, the one for creating beautiful products and achieving great experiences through technology. He also claimed that they cannot wait to check out the new iPhone 5s.

The new iPhone 5s comes with an 8 megapixel resolution camera, the same that was featured in the iPhone 5. However, the new device is rumored to bring a larger sensor which can enhance the quality of captures, mostly in low-light conditions.

Moreover, the new device introduces some advanced photo taking features, too, including a burst mode, as well as precision autofocus matrix metering.

Well, the images that the iPhone 5s will capture for Burberry will be accessible on the official website of the company, for everyone to find out more about the fashion show, while checking out the camera performance of the new Apple device.
Burberry to Gain Early Access to Apple's iPhone 5s for runway show in London Reviewed by Mike Beasley on 12/17/2013 02:28:00 PM Rating: 5

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