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Apple Music available on Sonos

Apple has prepared an interesting surprise for its customers ahead of the Christmas shopping season. It new music streaming service will be coming to Sonos speakers and will become available on December 15.

Starting with the middle of December, the program will be available in a public beta version, while general availability will begin starting with early 2016. The news was revealed by both companies. Of course, the Apple Music is not the only streaming service featured on Sonos.

In fact, Sonos's offers a larger variety of streaming music services to choose from. Furthermore, with the integration of the Apple Music, Sonos owners will be able to access features such as Radio and My Music, but also For You and New.

The deal between Apple and Sonos represents a premiere for the tech giant, as actually this is the first time that Apple signs for integration into third-party hardware to make its music streaming service accessible to a wider number of people.

It has been claimed that Apple and Sonos have been in talks about this deal since June and they managed to reach a conclusion after various negotiations. The chief product officer at Sonos stated that Apple and his company spent a lot of time getting user experience to the specifications indicated by the iPhone maker.

"Apple is very passionate about what makes a great experience," he stated. "Frankly, it's just fun to have them in the room discussing that," he added.

Well, when it comes to the reason why Apple has chosen Sonos for its first partnership of this kind, the reason might be quite obvious. Sonos actually is the biggest company in connected audio. This company has a 13 years history and it is amazingly successful on the market. According to some analysts, it will actually reach no less than $1 billion in sales this year.

Apple stated that owners of Apple devices really like Sonos and this is the reason why Apple was interested to work with this company.

"Many of our members love Sonos and want to enjoy our service throughout their homes," Eddy Cue said in a statement. 

"We're thrilled to be working with Sonos to provide the Apple Music experience in even more places fans enjoy music," the senior vice president of Apple added.

On the other hand, for Sonos a partnership with Apple will definitely mean enhanced sales. This is not the first time when the two work together. For instance, they launched an iPhone app on Sonos devices, which lead to enhanced sales for the company. Now, Sonos will play Apple music content for users' enhanced comfort.

"Streaming is bringing more music into everyone's lives — and that's a better life. The introduction of Apple Music marks an inflection point for streaming and its mass adoption," the co-founder and CEO of Sonos stated. 

"Now that we have access to virtually all the music on Earth, how music lovers listen to it is even more important. We are honored to bring Apple Music to Sonos listeners all over the world," he concluded.
Apple Music available on Sonos Reviewed by John Colston on 12:57 PM Rating: 5
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