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Apple secret team building its own VIrtual Reality Headset

The fact that Apple has decided to compete with Facebook and Microsoft on the virtual reality market has first been revealed a couple of days ago. So, it has been claimed that the tech company has a secret team that is building its own virtual reality headset.

Now, it seems that the company's ambition to enter on the virtual reality market has went even further.

Apple has bought an augmented reality startup, known as Flyby Media. This company is developing technology that allows smartphones to see the world around them. Flyby Media has also worked with Google a couple of years ago, and it was the first consumer-facing application to use Google’s “Project Tango.” 

Apple virtual reality headset project secret
An Apple spokesman confirmed the acquisition of Flyby Media and declared:
Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

It looks that virtual and augmented reality are growing fields and numerous companies are attempting to build their own technology. Even Mark Zuckerberg, Facebook’s chief executive, has declared that virtual reality is the next big platform after mobile.

This technology will allow people to feel as transported into different environments and it has the potential to transform movies, games and social networks into something new and attractive. Since 2010, approximately 4 billion dollars have been invested in virtual reality start-ups.

It is really cool and has some interesting applications," has declared Tim Cook, CEO of Apple, about virtual reality technology. 

The fact that Apple is entering the virtual reality market could also be explained by the declining sales of the popular and famous Apple smartphone.

Moreover, the tech company has also noticed the huge success and what Facebook has managed to achieve with Oculus Rift after acquiring it in 2014 for 2 billion dollars.

So, Apple is believed to already be working at several prototypes of its own brand of virtual reality headsets. This VR headset model that they are working on will require another device to function, such as Google Cardboard and Samsung Gear VR, it has been claimed.

Probably, Apple is also trying to build an independent headset, like HTC Vive and Oculus Rift.

For the record, Apple is not at its first contact with the virtual reality field. If we go back in time, it is easy to discover that Apple's CEO Steve Jobs has tried this technology sometime around the mid-2000s. He also employed a small team of experts to build prototypes.

Unfortunately, his plans didn’t work out because the technology has been considered too “immature” at that moment.

So, nowadays, Tim Cook seems to be strongly engaged and determined to build the first virtual reality headset for Apple. Another evidence for this ambition is the acquisition of PrimeSens in 2013. This company helped Microsoft to build Kinect motion device.

Moreover, Apple has also bought augmented German firm Metaio and Faceshift in 2015. To be added that Faceshift has also created the motion capture technology used in “Star Wars: The Force Awakens.”
Apple secret team building its own VIrtual Reality Headset Reviewed by John Colston on 3:22 PM Rating: 5
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